About Via Lucent

About Via Lucent

Laurie McGinley, AIA

ClimateTech Conductor and Business Intuitive

Laurie McGinley got brave in February, 2020 and launched a startup. She knew she could help the elite group of geniuses who will save the world do it faster, with greater ease, and more balance in their lives. She has been coaching climateTech startup founders since then and seen them make huge transformations in short periods of time that have helped them get clear on how to get funding, who to hire and when, and which partnerships will be beneficial for their growth and scale.

She has used intuitive practices to help high achieving geniuses get out of their own way, be understood better, and get what they want for over 30 years (yes, this started in middle school). She sees you, understands you, knows when to push you and when to support you so that you can make deep transformations quickly.

Kate Purmal

Business Coach, Board Director, Strategic Advisor, and Business Intuitive
Author of Amazon #1 Best Seller
COMPOSURE: The Art of Executive Presence 

Kate Purmal is an independent board director, strategic advisor who consults with and coaches entrepreneurs to elevate their leadership capacity, build high-performing teams, and achieve business planning and operational excellence. Kate is also a business intuitive. 

As an Operator she has held CEO, COO, CFO roles for private companies, and was an SVP for a $10B Tech Company. She is an active independent corporate board director. 

As an Executive Coach she has worked with 100+ global executives, entrepreneurs and visionaries, and built coaching programs for top talent women in multinational companies. Her coaching experiences and multi-year research projects into visionaries, Impostor Syndrome and workplace trauma provide the foundation for  the two books she has authored: COMPOSURE The Art of Executive Presence, and The Moonshot Effect: Disrupting Business as Usual

Kate’s innate capacity for business Intuition has been woven through her career for the last 30 years. She models how to move beyond data, narrative and context to access intuitive information, and works with her clients to interpret that information to make better decisions, align teams, work more effectively, utilize resources more efficiently, and break through internal barriers and roadblocks. As a result, her clients create impressive results and greater impact with less effort and fewer resources, and they experience more grace, ease and joy in their work and their lives. 

Kate has been instrumental in five successful M&A exits: as a co-founder Liquid Machines (acquired by Check Point Software Technologies in 2010), as a member of the founding management team at Palm, Inc (acquired by US Robotics in 1995), as CEO of U3 Inc. (merged with SanDisk in 2007), and as Independent Board Director of ABD Insurance and Financial Services (Merged with Newfront Insurance) and Versaic Inc. (Acquired by Benevity).

Kate lives in Santa Barbara, California with her husband and two dogs. She is an avid road and mountain biker and hiker, and loves to accompany her professional yacht captain husband on sailing adventures up and down the west coast from Alaska to Mexico.

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